Welcome to a world where craftsmanship, creativity, and Italian elegance come together. Piero Massaro eyewear embodies the artistry and passion of its creator, Piero Massaro, whose dedication to traditional techniques and boundary-pushing designs make each frame a wearable work of art. At Urban Optiks Optometry, we are proud to offer this exceptional frame line for those who seek eyewear that stands out in a crowd.
Designed & Handcrafted in ITALY
Established 2003
About
Rooted in the heart of Italy, Piero Massaro frames celebrate individuality, precision, and sophistication. Each frame is meticulously crafted by hand in Italy, using only the finest materials to achieve a perfect balance of durability, comfort, and style. Massaro's approach is based on a harmonious blend of form and function, creating pieces that are as visually striking as they are comfortable to wear.
Piero Massaro frames are more than just eyewear; they are expressions of artistry. Each piece is made in limited quantities, ensuring that every pair is as unique as the individual who wears it. From bold geometric shapes to soft, flowing lines, these frames are inspired by a variety of artistic influences, including Italian architecture, modern art, and the natural beauty of the Italian landscape.
Design & Craftsmanship
Piero Massaro is known for his attention to detail and commitment to using only high-quality materials. His frames are crafted from premium Italian acetates and metals, which are chosen not only for their beauty but also for their lightweight feel and long-lasting durability. The vibrant colors, intricate textures, and innovative finishes of each frame are the result of a labor-intensive process, often involving multiple steps to achieve the perfect hue and texture.
Hand-polished to perfection, each frame goes through rigorous quality checks to ensure it meets the high standards of Italian eyewear artisanship. The result is eyewear that feels luxurious, comfortable, and effortlessly stylish, reflecting the very best of Italian design.
Unique Design Aesthetic
Piero Massaro frames are designed to be noticed. Whether you prefer bold colors or subtle neutrals, there is a Piero Massaro frame to match your personal style. His designs often play with contrasts, combining classic shapes with unexpected color combinations or modern twists, making them the perfect accessory for anyone who appreciates creativity and originality.
Each frame is designed with careful attention to symmetry and balance, allowing it to complement a wide range of facial features. From oversized statement frames to sleek and minimalist designs, Piero Massaro's collection includes styles to suit any look. For those who want eyewear that truly reflects their personality, these frames offer a refreshing departure from the ordinary.
History
Piero Massaro launched his namesake eyewear brand in 2003, inspired by Italian craftsmanship and artistic expression. Beginning in Milan, he refined a unique style that defines his brand today. Moving to Mirano near Venice, he established Italiana Design, where each frame is still meticulously handcrafted, embracing Italy’s rich artisanal traditions.
Massaro’s Sicilian heritage adds Mediterranean hues and textures to his collections, with each limited-edition design distinguished by bold color and exclusivity. True to its roots, Piero Massaro eyewear fuses traditional techniques with contemporary aesthetics, offering frames that embody Italian culture and artistry.
